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Does Having a Niche Matter?

No seriously, does it?

Will Bowles
Feb 6, 2021

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New writers and creators constantly question if they should choose a niche.

They believe picking a niche is step one. And step two is picking a target audience.

If you’re thinking about picking a niche and target audience before you started creating then you’ve already lost.

Because here’s the secret no one will tell you.

Having a niche doesn’t matter.

Having a target audience doesn’t matter.

The only thing that matters is creating the best content you can.

Give yourself the chance to grow and develop freely.

Choosing a niche can pigeon hole you and leave you stuck.

People will only know you as the self-improvement writer or the writer who only writes about writing. Yikes!

When you stop worrying about a niche and a target audience you can be who you want to be.

You can be yourself.

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Will Bowles
Will Bowles

Written by Will Bowles

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