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Reskill Yourself If You Want To Keep Your Career

The only way you will be able to survive in the future

Will Bowles
2 min readMar 4, 2021


Reskilling is the only way you will be able to survive in the future.

I’m not going to tell you to learn SEO or to code.

But maybe you should.

Because it is time for you to reskill.

Reskilling means learning a new skill to do a different job.

Our world is changing fast! And reskilling can help you stay competitive in the market that’s becoming tougher every day.

AI is here. GPT-3 is here. I see a new AI product daily. It’s amazing. However, these positive advancements in technology will also come with a drawback. Because it means there’s a chance certain skills like writing will become less valuable. Businesses will start to question if they need a content writer when they can use GPT-3 to write a well-researched article in 3 minutes.

Writers are not the only ones who will need to reskill. Digital Marketers will need to as well. Altimeter’s 2020 State of Digital Marketing report shows that data analysis(42%) and marketing automation(39%) competence are the most desired skills companies want a digital marketer new hire to have. SEO and SEM skills(12%) are at the bottom. This should tell us that the need for those skills is slowly declining, and companies are starting to favor data analysis and automation more.

Companies should be more willing to invest in reskilling their employees to retain them. Some companies do but most companies don’t. Some companies say they foster learning and growth. What they really mean is they’re cool if you go out there and learn yourself.

Nobody is going to care about your future or skills more than you. So if you want to survive you’re going to have to invest in reskilling yourself. That means going to take courses on Udemy or signing up for a Bootcamp.

And while you might have a fire under your belt to rush through an online course it’s better to take your take. Reskilling is a process, not a destination.

Learn a skill that you can stick with you for the next 5 years.

Start looking into AI and machine learning if you don’t know where to start.

The no-code movement is starting to pick up, and companies will want people who have knowledge of no-code. So you don’t need to learn to code when you can learn no-code.

According to the Altimeter report, data analysis and marketing automation should be skills that current digital marketers are learning.

Stay ahead of the curve and in demand by reskilling.

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Will Bowles

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